Marco Lima iOS Mobile Developer

• Balancing feature delivery with technical leadership.
• Squad leadership, leading a team of iOS developers.

• Developed an MVP iOS app for baseball players and coaches to analyse performance using video and data insights.
• Built a hybrid UIKit and SwiftUI interface to reduce development time while maintaining code quality.
• Designed an efficient at-bat tracking flow to provide meaningful player insights.
• Applied MVVM-C architecture to ensure a scalable, testable codebase.
• Integrated RESTful APIs to retrieve and display actionable performance metrics.

• Led the development of a new health app from ideation through to execution, aligning business and technical goals.
• Managed and mentored a team of iOS developers, defining coding standards and onboarding practices.
• Established the initial architecture and CI pipeline for scalable development.
• Facilitated cross-functional collaboration with product, data, and design teams.
• Delivered core features on schedule while maintaining strong code quality.

Transitioned from contractor to full-time employee within eight months, contributing to planning, development, and maintenance stages.

• Played a pivotal role in the multifaceted development of Paceline, including Rewards, Social Leaderboard, Activity, and Credit Card sections.
• Developed a Social Leaderboard feature, significantly increasing user engagement and fostering a competitive yet interactive environment.
• Redesigned the Rewards system, enhancing user experience through a more intuitive and visually appealing interface.
• Integrated a seamless Credit Card interface, providing users with a safe and efficient payment experience.
• Implemented Amplitude and Embrace Analytics, enabling deep insights into user behaviour and preferences.
• Adopted a View Model vs Domain Model approach, ensuring robust architecture and seamless Backend for Frontend (BFF) integration.

• Enhanced the WMO Application project by enabling its operation on Simulator, significantly improving testing and development efficiency.
• Streamlined the Merge Requests process, implementing key improvements in the review and merge stages for better code management.
• Managed the reconstruction of the Security Framework from Objective-C to Swift, meticulously debugging and documenting the login process.

• Facilitated the integration of a robust 2-way fraud alert system in the RBC Mobile Banking app, enhancing security and user responsiveness.
• Implemented a cutting-edge Inbox Alert feature, seamlessly integrating with Salesforce for efficient data management and targeted push notifications.
• Introduced electronic statements (e-Statements) and an intuitive document view and management system, promoting paperless banking.
• Developed dynamic marketing tiles, offering a flexible and engaging platform for internal marketing campaigns.
• Integrated Google Analytics into the RBC Mobile Banking app, enabling collection and analysis of usage data.
• Overhauled the Push Notification registration and consumption system, preparing the app for multiple notification sources.

• Played a crucial role in the early design and development of the framework for the RBC Wallet, setting the foundation for future advancements.
• Responsible for the creation and maintenance of a robust framework handling SOAP requests, ensuring efficient data communication.
• Implemented third-party frameworks to manage responses in both JSON and XML formats, enhancing data processing capabilities.

• Facilitated application migrations to a new PCI Environment in the Cash Management Department, ensuring compliance and enhanced security.
• Spearheaded development and unit testing of both legacy and new applications, maintaining system integrity.
• Upgraded applications from .NET Framework 2.0 to 4.0, modernising the technology stack.
• Designed and developed a new Image Files Transfer application, creating a novel product offering for the Canadian market.

• Converted a legacy species monitoring application into an ASP.NET web application, modernising the system.
• Developed new database functionalities, including views, table functions, and stored procedures.
• Implemented ASP.NET AJAX Control Toolkit, creating a rich and interactive user experience.

• Worked on XSL and XML integration for B2B document creation, enhancing data exchange and report generation.
• Configured a financing website using third-party software, improving performance and user experience.
• Rewrote SQL Server DTS packages into SSIS (SQL Server 2008), modernising data manipulation processes.

• Lent expertise in database configuration and legacy systems maintenance, ensuring optimal performance.
• Developed new applications for data manipulation using Visual Basic .NET, enhancing data processing capabilities.

• Developed a data warehouse for client analysis, enabling efficient tracking of investments and client behaviour.

• Served as Application Developer for two departments, initially focusing on ATM capturing and processing before transitioning to Canadian Remittance.
• Managed a development team of 3 developers in the analysis and creation of the Retail Extraction application using VB.NET 2.0 and Oracle database.
• Managed the analysis, development, testing, and implementation of extensive changes from legacy applications (OS/2 + Visual Age) to modern platforms using VB.NET and SQL Server 2005.
• Proactively suggested and implemented changes, establishing effective methods and procedures to enhance quality and boost productivity.

• Managed diverse databases across Assante Canada by integrating data from various sources, utilising MS Access connected to SQL Server databases via ODBC.
• Spearheaded management of ongoing data feeds from multiple sources, including a large decision-support database, negotiating service level agreements.
• Implemented comprehensive quality control checks to ensure data accuracy before distribution to end-users.

Universidade Católica Goiás